These partners were considered extensions of Facebook and were therefore exempt from seeking additional consent. Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election. The Great Hack premiered at the 2019 Sundance Film Festival in the Documentary Premieres section and was released by Netflix on July 24, 2019.[3]. The film has all the familiar villains: Arron Banks, Nigel Farage, Steve Bannon, Cambridge Analytica and Facebook. Like one of those arguments, nobody comes out looking good in the end. PLEASE READ THE Terms and Conditions ("TERMS") CAREFULLY BEFORE USING THIS Extension. [9] This work leads her to a whistle-blower, Christopher Wylie, who explains how microtargeting, combined with mass-harvesting of data, was used to influence elections.
How Microsoft will end Office's perpetual licensing, Culture Crossover: Frankissstein: A Love Story, The most significant data breaches in the UK, Sponsored item title goes here as designed. While many of us are familiar with Cambridge Analytica's role in the Brexit and 2016 U.S. Presidential campaigns, it is disturbing to see how our personal data has been exploited. [1][2] The film's music was composed by Emmy-nominated film composer Gil Talmi. All rights reserved. The all-powerful Cambridge Analytica adverts did not exist in isolation.
By carefully logging and analysing every decision, Netflix can form insights to structure future programming.
By carefully logging and analysing every decision, Netflix can form insights to structure future programming.
From award-winning filmmakers Karim Amer and Jehane Noujaim, THE GREAT HACK uncovers the dark world of data exploitation with astounding access to the personal journeys of key players on different sides of the explosive Cambridge Analytica/Facebook data scandal. How else should a political campaign be run?
Your language. Large chunks of the film are made up of Cambridge Analytica sales decks, which the directors appear to take as gospel truth about how sophisticated and successful the company was. If there was something genuinely shady or even illegal about what went on, then we Brexiteers, as democrats, should also be keen to learn how to protect our democracy. With the help of specific documents from her personal Cambridge Analytica archives, Kaiser explains the effective micro-targeting of unsuspecting individuals, whom she calls "persuadable", by Cambridge Analytica in the 2016 US elections. On a hiking trip to rekindle their marriage, a couple find themselves fleeing for their lives in the unforgiving wilderness from an unknown shooter.
The film dips into her past as an intern for Obama’s 2008 election campaign, where she was part of the Facebook strategy team, and then her time as a human rights advocate – all this in stark contrast to the right-wing identity she embraced while at Cambridge Analytica.
With alleged expertise in psychological operations (psyops), the company worked in military and political operations around the world in the late 1990s, including electioneering in the developing world throughout the early 2000s. You can find out more here. In 1980s Amsterdam, a family starts the first-ever phone sex line — but being in the business of sexual desires leads them to question their own. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story. When Cambridge Analytica's former CEO Alexander Nix was exposed on Channel 4 as claiming to have 5,000 data points on every American voter, Professor David Carroll took notice. 2019 16+ 1h 54m Documentary Films. [16] The documentary received an Outstanding Achievement in Graphic Design or Animation Award from Cinema Eye Honors. The Cambridge Analytica scandal is examined through the … The documentary focuses on Professor David Carroll of Parsons and The New School, Brittany Kaiser (former business development director for Cambridge Analytica), and British investigative journalist Carole Cadwalladr. So I can’t help but ask myself: can I be manipulated?
The Great Hack is a 2019 documentary film about the Facebook–Cambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees (The Square, Control Room, Startup.com). Thankfully, she gets the most screen time.
The ICO released a statement saying, "Had SCLE still existed in its original form, our intention would have been to issue the company with a substantial fine for severe breaches of principle one of the DPA1998 for unfairly processing people's data for political purposes including purposes connected with the 2016 U.S. Presidential campaigns. Carroll addresses his class towards the end of the film: “As individuals we can limit the flood of data that we’re leaking all over the place. The.Great.Hack.2019.720p.NF.WEB-DL.DDP5.1.x264-NTG-HI.srt. She urges their leaders to be on the right side of history. While this moves her audience to applause, it does skirt the issue that corporations are rarely motivated by morality. Cadwalladr's exclusive interviews with Wylie in The Observer reveal how psychographic profiling tactics were carried out with user data scraped from Facebook with the help of Cambridge University professor Aleksandr Kogan.
Data is the most valuable asset on Earth.
Also, as a result, Facebook paid £500,000 for a "lack of transparency and security issues relating to the harvesting of data constituting" in the related scandal.
The Great Hack paints our volatile era of data surveillance compellingly as gloomy dystopia - but the story is far from over. The Great Hack paints our volatile era of data surveillance compellingly as gloomy dystopia - but the story is far from over. The Great Hack could be another bleak episode of Netflix’s techno-dystopian horror series Black Mirror. Nobody was even trying to hide it. When it does, eventually, broaden out, it does so using innuendo and conflating different things, spookily intoning about Russians or populists.
Cambridge Analytica's work was found to violate UK privacy laws.
Just what are the links between these people, their companies, and the supposedly distasteful democratic outcomes they are supposed to have produced? Unfortunately The Great Hack is a documentary. “The wealthiest companies are technology companies: Google, Facebook, Amazon, Tesla,” Kaiser says at one point in the film. That Cambridge Analytica gained access to the Facebook data of tens of millions of Americans through sneaky means, did not delete the information when asked, was able to create detailed profiles and glean insights that informed political strategy for election-winning candidates, and, moreover, that it was just one small part of an online ad industry that surveils everybody on the planet through questionable consent is a story worth telling. Of course, it’s hard to ignore the irony of distributing such a film on Netflix, a company that is equally in the data business of profiling tastes and user personalities. Asking a user of a computer or social network to click on an “I agree” button and then harvesting their data in order to influence them is not a hack. “The wealthiest companies are technology companies: Google, Facebook, Amazon, Tesla,” Kaiser says at one point in the film. Carole Cadwalladr is a journalist for the Observer in London: her stories on Cambridge Analytica captured the public imagination in 2018 and subsequently led to multiple inquiries and investigations in Britain and America, the eventual demise of the company and the continuing scrutiny of Facebook by both media and governments.
In 2018 the New York Times revealed how Facebook offered its big-data partners access to users’ personal information without consent.