As a result, the campaign spotlights a new Jake from State Farm and continues the “Like a good Flexible pricing. Kevin Mimms takes on the khaki-clad character. Another spot, “Not the One,” broke Feb. 2D Lead: Cory Davis, AUDIO iconic brand attributes and assets in State Farm’s storytelling, according to the company. Chicago, IL 60654, Executive Producer: Tim Konn Like a good neighbor, Mike Johnson is there? Arts & Sciences The company is coming up on its 100-year anniversary. Creative featuring Paul debuted during this past NBA All-Star Weekend. The Marketing Arm Waiting for your permission to load facebook comments. ALSO READ: Jason Momoa Takes Us Behind-the-scenes Of His Bizarre Super Bowl Commercial The agent selling the insurance in the advertisement became famous as Jake from State Farm commercial.
Turns out, his colleague is none other than OG Jake!
The original The Marketing Arm
Buy credits or subscribe today. Extensive consumer research informed the campaign idea, modernizing the We see him play in the park with NFL star quarterback Aaron Rodgers.
Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. 225 N. Michigan Avenue best filled by a professional actor,” Morris tells Marketing Daily. Engineer: Peter Erazmus supports HTML5 video, Ah well, love is fleeting. “Jake from State Farm” returned to television in February, but with an unexpected twist. 515 N State St # 25, "Abby" - Reina Hardesty
Group Account Director: Johnny Fitzsimmons "Not the One" Credits, CLIENT Farm knew his performance would fit seamlessly into the brand narrative and ‘The New Chris Paul’ character.”. David Gianatasio is senior editor at Clio Awards. "However, this expanded role is very demanding, and is best filled by a professional actor. neighbor, State Farm is there” slogan. Editor: Carlos Lowenstein
State Farm took the internet by storm at the start of Super Bowl 2020 debuting not only a sequel to their famous "Jake from State Farm" ad but by introducing a new Jake into the equation. One State Farm Plaza "Jake" - Kevin Mimms. “State 1000 W. Fulton Market, MediaPost All Stars (January 21, 2021, NYC), Agency of the Year (January 21, 2021, NYC), Creative Media Awards (January 26, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Old Navy, RuPaul Welcome Back 'Jingle Jammie' Holiday, Greenies Takes Humorous Approach In Holiday Ad, Toyota Marketing VP To Retire, No Replacement Named, Clorox Ups Ad Budget To Prepare For New Virus Wave, Best Buy, Target, Shutterfly: Three Different Takes on Holiday Marketing, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research.
The new Jake is generating plenty of buzz but has proven somewhat polarizing, with dislikes hitting 42 percent on the debut ad's YouTube page. ", Moving ahead, "consumers will see Jake in culturally relevant moments, being his usual helpful self," says Morris. A new spot features NBA All-Star Chris Paul, Jake from State Farm -- and new to the State Farm roster, actor Alfonso Ribeiro. Executive Producer: Kristin Angletti Producer: James Babiarz At State Farm, there’s a little bit of Jake in all of us.”. Producer: Dawn Guzowski, VFX Insurance pitches from a dude rocking a red blazer and khakis! 662 N. Robertson Blvd.
Chicago, IL 60654, Editor: Matthew Wood The Jake character dates back to 2011, when the insurer ran a spot starring real State Farm employee Jake Stone that went viral. Let’s see what a spokesperson from State Farm has to say about this. Marketing Director: Sue Beigie Another Country "We use a fresh, updated voice, tapping into things that are contextually relevant with our audiences.". . 501 The original Jake "did great at delivering his famous line, 'Uh … khakis,'" State Farm assistant vp of marketing Patti Morris tells Muse. State Farm Launches Campaign Featuring New Jake by Tanya Gazdik , February 18, 2020 Bloomington, IL 61710, Assistant Vice President: Patty Morris
(Happy Valentine's Day, suckers!). “Jake from Marketing Analyst: Tim Thomas The “new” Jake is actor Kevin Mimms. But there is one I’ve seen where the original white boy Jake doesn’t appear at all.
The new Jake's debut was essentially a remake of that earlier commercial: The 2020 reboot also features a cute cameo from Jake Stone as his successor's call-center colleague. Agent' Spots. Executive Producer: Will St. Clair Ste. However, in 2020 the ad was aired during the league ones again, but this time the world witnessed a different Jake in the State Farm commercial.
The NBA will also continue to be Partner, Managing Director: Mal Ward Marketing Analyst: Nick Aviles, AGENCY “He demonstrates the helpfulness, the Password State Farm Free to qualified media, marketing and advertising professionals. Mike responded, "I feel like I'm looking in a mirror but I have on a different colored top.". Managing Partner, EP: Marc Marrie Insurance is for … life.
VFX Supervisor: Randy McEntee friendliness, and the care every State Farm agent and employee aspires to provide with every interaction. The new Jake's debut was essentially a remake of that earlier commercial: State Farm | State of Unrest The 2020 reboot also features a cute cameo from Jake Stone as his successor's call-center colleague. Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. 15 and is an example of how consumers will see Jake From State Farm in culturally relevant moments throughout the campaign, from The Marketing Arm. They even sang the company’s jingle together, too! Producer/PBM: Ellen O'Donnell, PRODUCTION COMPANY the assistant Vice-president of Marketing from State Farm, Patti Morris stated that the original Jake was great at … We see him helping out NBA All-Star Chris Paul with a fake Chris Paul who decides to take up basketball in his house. Now, we see Jake from State Farm — whose real name is Kevin Mimms and not Jake — met his long-lost twin Mike Johnson in an Instagram video added to Mike’s Stories on Wednesday.