New global research from Bord Bia on the dietary lifestyles of over 18,000 people across 9 countries, including Ireland, has highlighted that consumers are taking a more balanced approach to their diets and are purchasing more conscientiously than ever before. Health is a greater marker of status than ever before, linked to strength and physical fitness, and increasingly to self-care and emotional wellbeing. Sarah Phelan. Overview of Report. These were some of the recent findings of Bord Bia’s Futures of Frozen research. Chronic inflammation, the body’s response to diet, lifestyle, infection and environment has proven progressive of heart disease, brain diseases, cancer, IBS, obesity and arthritis. The Bord Bia Origin Green project is the world’s first sustainability programme for a country’s entire food and drink industry. Macro Themes on Consumer Dietary Lifestyles Source: Bord Bia Thinking House Empathy Dietary Lifestyles February 2021 11 The Organic sector supports all elements of these Macro Themes . The research will help inform and enable companies to harness the opportunities posed by new dietary lifestyles. Bord Bia will use the report findings to help guide food companies who are looking to develop new products to meet new and emerging dietary lifestyles. Due to the ongoing threat to public safety from Covid-19 the festival will take place virtually in 2021. Satisfaction with our body image, weight and physical fitness have increased from 2018 levels, but our mental health has dis-improved (-3%). The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. Bord Bia - Dietary Lifestyles. Join us to learn about how people are approaching their diets, the dynamics at play, looking in particular at relationships with protein and alternative proteins. Bord Bia announces cancellation of outdoor festival in the Phoenix Park. Affordability also remains a challenge; 18% of those who have stopped vegan/vegetarian diets claim they did so because it was too expensive. Dietary Bread. Bord Bia: Time-poor consumers are looking for shortcuts but don’t want to compromise on taste or quality; more diverse foods are sought by different ethnic groups, well-travelled consumers as well as the increasing number with specific dietary requirements. BordBia ThinkingHouse_Dietary Lifestyle_IRE, BordBia ThinkingHouse_Dietary Lifestyles_UK, BordBia ThinkingHouse_Dietary Lifestyle_FRANCE, BordBia ThinkingHouse_Dietary Lifestyle_GERMANY, BordBia ThinkingHouse_Dietary Lifestyle_ITALY, BordBia ThinkingHouse_Dietary Lifestyle_NL, BordBia ThinkingHouse_Dietary Lifestyle_SWEDEN, BordBia ThinkingHouse_Dietary Lifestyle_CHINA, BordBia ThinkingHouse_Dietary Lifestyle_US, Brand Forum in Conversation with Derek Beatty, Brennans, 2021 Irish Foodservice Industry White Paper, Insight Session: The Future of Frozen in the UK, New PageCategory Management and Challenger Brands, Brand Forum - in Discussion with Mindful Chef, CEO Tim Lee, Insight Study on In Store Bakery in Great Britain, Brand Forum in conversation with Emma Heal, CEO Lucky Saint, Brand Forum Webinar: Elevate your Brand on Instagram, Agri-Food Diversity & Inclusion Forum (AgDiF), Cookie Declaration & Cookie Consent Update. From. Secondary research was also conducted using the Bord Bia library. Dietary Bread. Grace Binchy, Consumer Insight Specialist from The Thinking House at Bord Bia talks through the Responsible Living Update for 2017. Consumers want to eat, drink and live to optimise their body’s systems, to feel better than well today and tomorrow (“Bord Bia Consumer Lifestyle Trends”, 2019). Discover how dietary lifestyles are changing and what are the opportunity areas for food and drink brands. Vegans and vegetarians are predominantly female, with vegans the youngest of all groups – 65% are under 45. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. Bagels. Irene Brockie. These were some of the recent findings of Bord Bia’s Futures of Frozen research. Research from Bord Bia‘s Insight Centre, The Thinking House, has found that 7 in 10 Irish people want help eating more healthy food. ... We exist to provide best-in-class thinking and consultancy to our clients, upholding Bord Bia’s vision of sustainable growth of the Irish food & drink … In particular, this study examines consumers’ relationships with protein and alternative proteins. The Standard sets out the Bord Bia specification to enable classification of beef products as ‘Grass Fed’. Research Objectives & Methodology. In the survey undertaken by Bord Bia, nearly 80% of respondents who said they follow a gluten-free diet conceded that they did so without having been diagnosed as coeliac. Lifestyle Bread. https://horticultureconnected.ie/.../plant-based-diets-a-3-minute-read-bord-bia The Dietary Lifestyles Report is an update on Bord Bia’s 2018 study and aims to understand how dietary lifestyles have evolved in recent years taking account of seismic changes brought about by global developments including the Covid-19 pandemic. The term “Grass Fed” for beef means that the diet of the animal is composed of minimum 90% grass or grass forage and graze in open pastures for an average of 220 days a year during their lifetime. 1. 67% of those who have ever purchased free from/alternative protein purchase a free from product regularly. Consumers are becoming less rigid in how they approach their food consumption; as the study found that while many (30%) aspire to follow - or be associated - with a particular diet, it doesn’t always translate into actual behaviour. Dietary Lifestyles in 2021. Action: Create a multi annual marketing strategy plan to target specific opportunities for organic products on domestic and international markets 13. Grace Binchy, Consumer Insight Specialist from The Thinking House at Bord Bia talks through the Responsible Living Update for 2017. Monday February 15th 2020; Bord Bia has announced that Bord Bia Bloom, Ireland’s largest gardening and lifestyle festival, will not take place in the Phoenix Park from June 3 rd to June 7 th this year. While many consumers around the world (30%) aspire to follow, or be associated with a particular diet, it doesn’t always translate into actual behaviour. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. 3. As discussed in Bord Bia’s most recent Consumer Lifestyle Trends, consumers are placing more importance than ever on their personal Health & Wellbeing. 47% of global consumers reported that ethically and sustainably sourced ingredients are more important to them than before the pandemic, and a significant proportion of consumers are willing to pay more for food that is sustainably produced (27%). The Irish food and drink sector recorded the sixth consecutive year of export growth in 2015 and it is estimated that the value of Irish food and drink exports increased by 3% to exceed €10.8 billion. ... and as a carbohydrate replacement. Consumers are buying more poultry (+11%); while 70% consume red meat weekly, or more often, with steak playing a key role for evening meals, particularly at the weekend. There are growing perceptions that plant-based foods can be too processed; 30% said meat free alternatives are overly processed. Dietary Lifestyles in 2021. Learn about how these trends are affecting the food and drinks industries and how you can better prepare for the future needs and desires of consumers. This reflects New Nutrition Business’s 2018 Food, Nutrition and Health trend “Personalisation and Fragmentation”. The report sets out to explore how Dietary Lifestyles have evolved in recent years with a particular focus on veganism, vegetarianism and flexitarianism, building on our study from 2018. Soda Bread. Almost 1 in 2 (47%) of global consumers reported that ethically and sustainably sourced ingredients are more important to them than before the pandemic, and a significant proportion (27%) are willing to pay more for food that is sustainably produced. Dietary Lifestyle Report, March 2021. Gluten-free Bread. Discover how dietary lifestyles are changing and what are the opportunity areas for food and drink brands. Future Nutrition was the culmination of centuries of consumer beverage production and market expertise, reapplied to the expanding functional beverage market. This opens in a new window. Grace Binchy, Insight & Trends Specialist – will take a look at what are the key dietary lifestyles, what kind of consumers are following particular diets and what are their motivations. The Consumer Lifestyle Trends represent the biggest trends shaping people's lives over the next 3-5 years. Bord Bia launched the report this morning with a presentation to over 50 Irish food and drink producers with a vested interest in breakfast including Flahavans, O’Brien Fine Foods and O’Egg. … The research focused on Irish attitudes towards diet, grocery shopping, eating habits and cooking. There are also growing perceptions that plant-based foods can be too processed – 30% of consumers surveyed said meat free alternatives are overly processed. Lifestyle Fewer parents worried about childhood obesity as many claim food labels hard to understand A Bord Bia study has shown how the Irish diet, shop for groceries and cook Affordability also remains a challenge, with 18% of those who have stopped vegan/vegetarian diets saying they did so because it was too expensive. Learn about how these trends are affecting the food and drinks industries and how you can better prepare for the future needs and desires of consumers. Today, food companies cannot rely on a one-size-fits-all … Update on Bord Bia Organic Actions. Health and sustainability continue to drive interest in following these dietary lifestyles with 81% of people deeming themselves to be healthy/very healthy and 65% of people making more of an effort to be aware of the environment around them. New global research from Bord Bia on the dietary lifestyles of over 18,000 people across 9 countries, including Ireland, has highlighted that consumers are taking a more balanced approach to their diets and are purchasing more conscientiously than ever before.
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