My first cookbook is available now.. See link above. Easy Vegan Scones ⬇️ Full recipe ⬇️ Come say hello on instagram @vegan_surfer What you’ll need: -Self-raising Flour x 250g -Sea Salt x 1 large pinch -Vegan Butter x 90g (cut into small cubes & chilled) -Plant-based Milk x 1/4 cup -Water x 1/4 cup -*Sultanas x 1/2 cup *optional What to do: Preheat the oven to 220C/440F Mix the flour & salt together in a large bowl Add the vegan … Over the course of the last 12 months, it has been reported that 400,000 westerners have left Dubai and 400,000 Asians entering the country. We export to Europe, North America and as far as Japan from our purpose built 10,000sq foot factory, which we are expanding to include a dedicated ‘free from’ product floor. Also important was that the vegan product was not a big change from the original Greggs sausage roll - it is an easy to eat, on-the-go, and cheap product thereby avoiding any alienation of Greggs core audience. In the UAE, each month sees new vegan options arrives on both retail shelves and in foodservice. [Accessed 25 March 2020]. (2019). Bord Bia, the Irish Food Board have recently decided to invest in research to ‘win back’ vegans and vegetarians. Dubai and Abu Dhabi are the two biggest cities in the country. This is represented by Beyond Burger’s coverage across the UAE. The report highlights Greggs identification of trends, their adaptation to those trends and the identification of their core consumer target as the key factors in their success - their use of social media platforms to drive awareness among their core target and dismiss criticism for example is well documented in the case study. Exports of Irish food, drink, and horticulture were valued at €13 billion in 2020, despite a year of unprecedented challenge and uncertainty. It has optimum omega 3 for heart health, 11 times more omegas than olive oil, it is vegan-friendly, offers the recommended daily allowance of omega 3 DHA naturally, and the best ratio of polyunsaturated fats. That’s eight per cent of the population – a ready-made market – that our national food board have decided they would rather twist their arms, than cater to their needs. ROZ PURCELL Half Hour Hero. Specialists in We create ingredient solutions that meet the needs of your business be it reducing waste, increasing yield and improving output all whilst creating food products that are authentic and great tasting. Tapping into that consumer need for personal identity and expression is one of the elements that UK bakery chain Greggs used to great effect during the launch of their vegan sausage roll in January 2019. Eileen Bentley, Senior Marketing Strategy Manager, Bord Bia. McDonnell, R. (2017). From being virtually non-existent in 2018, by November 2019 the product was listed in 60 outlets (Khaleej Times, 2019). Bord Bia estimates that 8% of the Irish population are now vegetarian, while 2% are vegan. Back in 2019, Irish food agency Bord Bia found vegan to be the third quickest-growing claim shown on the packaging of new food items and beverages. Vegan options were available on the menu at Wednesday’s Bord Bia Food and Drink Awards, I see. We believe in connecting you with that food has been produced to the highest quality standards. DUNNES STORES Various campaigns. Italian restaurant Ronda Locatell, features 40 vegan dishes including 8 vegan pizzas while Restaurant MINA, based in Dubai, began its Meat-Free Mondays campaign (Timout Dubai, 2019). Posted by October 28, 2020 Posted in Uncategorized. Vegan seafood: New Wave Foods and Ocean Hugger Foods enter US institutions as part of the ‘Healthy for Life 20 by 20’ initiative. The launch exceeded the initial sales forecast by 70% and the reasons behind this particular launch success have been documented in a Global Data case study published last month. Why Beyond Meat is a trend you need to sink your teeth into. LYNDA BOOTH Fearless food. The UAE has a population of 9.8m (World Population View, 2020), with 90% of these are immigrants. FAQ Leaflet FAQ – from the Vegan Society UK A reasonable response to 60 questions vegans often hear from non-vegans Q: Isn’t eating meat natural for humans? In retail, Spinney’s list a pack of two Beyond Burger patties at €11 (€6.50/patty). The impact of the Coronavirus will not be fully comprehended until late summer, early autumn, but it is likely that restaurants will find it difficult to recoup losses. (Online) Available at https://www.timeoutdubai.com/restaurants/410079-ronda-locatelli-adds-nine-new-dishes-to-its-huge-vegan-menu [Accessed 24 March 2020]. While Arab’s are adopting western eating habits, losing the western population is a threat to future demand. Ronda Locatelli adds nine new dishes to its huge vegan menu. Sarah Phelan, Paris Office, Bord Bia –Irish Food Board. The UAE is a price sensitive consumer (McDonnell, 2017). The Greatest Challenges to the Rising Vegan Trend in the UAE, Brand Forum in Conversation with Derek Beatty, Brennans, 2021 Irish Foodservice Industry White Paper, Insight Session: The Future of Frozen in the UK, New PageCategory Management and Challenger Brands, Brand Forum - in Discussion with Mindful Chef, CEO Tim Lee, Insight Study on In Store Bakery in Great Britain, Brand Forum in conversation with Emma Heal, CEO Lucky Saint, Brand Forum Webinar: Elevate your Brand on Instagram, Agri-Food Diversity & Inclusion Forum (AgDiF), https://bordbia.bloomfire.eu/posts/2004093-understanding-the-uae-consumer-2017, https://www.timeoutdubai.com/restaurants/410079-ronda-locatelli-adds-nine-new-dishes-to-its-huge-vegan-menu, https://www.khaleejtimes.com/lifestyle/food/why-beyond-meat-is-a-trend-you-need-to-sink-your-teeth-into, Cookie Declaration & Cookie Consent Update, Author: Anthony Jordan, Fellow UAE, Bord Bia – The Irish Food Board. BORD BIA various. All meals produced are gluten-free and suitable for both coeliacs and non-coeliacs. Bord Bia now estimate that 8% of the population are vegetarian and 2% are vegan with a higher number flexitarian and eating a combination of plant based and mixed meat/fish diets. Strutton, M, (2018). Dedicated restaurants and initiatives aim to increase the exposure of veganism in the country. Foodservice Range: • Jambons • Sausage Rolls On a roll - How identifying trends and a core consumer target brought vegan success to Greggs. Competition in this space is rising. Emer O’Shea, New York Office, Bord Bia – Irish Food Board. In 2 Ouncez, a regular cheeseburger is 39, compared with a beyond burger which is €9.80, compared with a vegan beyond burger which is €17.50. Meat consumption is on the rise in UAE and will also pose a threat to the progression of veganism. The Explainer is a weekly podcast from TheJournal.ie that takes a deeper look at one big news story you need to know about. For example, how to easily supplement vitamin B12; the only nutrient that is not readily available in a plant-based diet – or how … NEVEN MAGUIRE home … Over the course of her 20 year career she has worked with some of the biggest names in the Irish food business such as Darina Allen, Neven Maguire, Rory O’Connell, Catherine Fulvio, Roz Purcell and Domini Kem In the UAE, the value of meat substitute products has risen from $8.2m to almost $12m in 2019. Impossible burger launched in UAE in January 2020 while a delivery service for flexitarians ‘Flexi Kitchen; launched in late 2019. Impossible burger launched in UAE in January 2020 while a delivery service for flexitarians ‘Flexi Kitchen; launched in late 2019. In foodservice, many restaurants are producing their own style vegan substitute products, eg Nolu’s Downtown Quinoa burger. Plant-based is going high-tech. However, while the demand for such products is rising, there is no question that veganism faces many challenges in the region. Vegan Sandwich Co now has 12 employees in the shop and three on the retail side of the business, compared to just two employees on the stall when the pandemic began. RORY O CONNELL how to cook well. Understanding the UAE consumer (Online). For example, of the 3.5% of those surveyed who claim to be vegan, 38% of these adopted the diet in the past 12 months but just 42% claim to be committed forever. Cut the top and bottom off the green pepper, then remove the core and cut into dice. Bord Bia’s Dietary Lifestyles 2018 study reported that plant powered dietary lifestyles are more prevalent among younger generations, more urban dwellers and among higher social grades. The Beyond Burger has a significant price range from €8.75 in EatPikle in Dubai to €18.75 in Southern Sun in Abu Dhabi. It is forecast that this figure will grow to $15.1m by 2023 (Global Data, 2019). Grass fed has always been Ireland’s production system, said Bord Bia. bord bia vegan. Available at https://population.un.org/wpp/DataQuery/ [Accessed 25 March 2020]. The research also showed that the majority of these adults, 54%, were aged 18 - 34. We’ve been thinking about vegan pizza ideas for a while now and I came across this very delicious one by Sarah @wellandfull who shares plant based recipes. Coupled with the threats of reduced incomes and spending power may leave expensive vegan options in a precarious position. According to Mintel, vegetarian claims rose by 25% and vegan claims rose by 257% between 2012 and 2016, and almost a third of Americans now practice meat-free days. Global Data, (2019). Understanding the market and the consumer, how they are evolving into the future, where to focus and how to win are all critical elements of a commercial marketing strategy. With numerous studies showing that vegans are at risk of deficiency of certain micronutrients (most notably vitamin B12, vitamin D, omega-3 fatty acids, … • Vegan Sausage Rolls • Large and Mini Chicken Fajita Jambons • Large and Mini Pepperoni Pizza Jambon. In 2018, a study by Bord Bia, a state agency which seeks to support and promote the country's agriculture industry, found that as many as 5.1% of the Irish population are now vegetarian, and up to 3.5% are vegan. With every passing month, more vegan options arrive on the supermarket shelves and on restaurant menus in both Dubai and Abu Dhabi. Secret Recipe has national Halal certification and its Asian Street Food products meet consumer trends within the market. What's driving the unstoppable rise of vegan claims? More and more restaurants, café, hotels and QSR’s are including vegan products on their menus over the last 18 months. That development encouraged Safefood’s research. Eileen Bentley, Senior Marketing Strategy Manager, Bord Bia . Established in 1910 the Kelly Family have been in the baking and confectionery business for over one hundred years. To find out more about developing a commercial marketing strategy for your business visit www.plantogrow.ie or email plantogrow@bordbia.ie, Success Case Study: Greggs' Vegan Sausage Rolls, Global Data July 2019, On a roll - How identifying trends and a core consumer target brought vegan success to Greggs, Brand Forum in Conversation with Derek Beatty, Brennans, 2021 Irish Foodservice Industry White Paper, Insight Session: The Future of Frozen in the UK, New PageCategory Management and Challenger Brands, Brand Forum - in Discussion with Mindful Chef, CEO Tim Lee, Insight Study on In Store Bakery in Great Britain, Brand Forum in conversation with Emma Heal, CEO Lucky Saint, Brand Forum Webinar: Elevate your Brand on Instagram, Agri-Food Diversity & Inclusion Forum (AgDiF), Cookie Declaration & Cookie Consent Update. Instore Bakery Range: • Bramley Apple Square (1 Sold Every 4 seconds) • Apple Turnover • Mini Lattice Range • Large Fruit Tarts • Christmas Range . Available at https://bordbia.bloomfire.eu/posts/2004093-understanding-the-uae-consumer-2017. Impossible Burger and Beyond Burger are appearing in more and more outlets. Mr James Kelly started out baking bread for his friends and family in 1908 and then began selling to the local community around Wexford, two years later he decided to turn his past time into a business. LIDL Various campaigns. In global NPD terms, over the last five years, the share of product launches with a vegan claim has increased while vegetarian claims have declined. These healthy vegan Chai Spiced Muffins with Oat Crumble by Ashley Smyczek and the perfect fall meal – dessert, breakfast, snack, whatever! New global research from Bord Bia on the dietary lifestyles of 18,000 people across nine countries, including Ireland, has highlighted that consumers are taking a more balanced approach to their diets and are purchasing more conscientiously than ever before as a global reset towards dietary inclusivity … Onion ash, Brussels sprout purée and a confit of celeriac were part of a vegan main course option. What drew me to this pizza was the homemade pesto. The difference in price between vegan and conventional products can serve as a challenge for vegan products, in both foodservice and retail. United Nations, (2019). Meat Substitutes in the UAE Outlook to 2023. The worldwide vegan trend has reached the UAE, but what are its greatest challenges and how can Irish companies capitalize? Over the last few years, food and drink manufacturers worldwide have been responding to the emerging consumer demand for vegan … Heat the oil in a large non-stick frying pan over a medium heat. In less than a decade, the number of people in Ireland who identify as vegan has jumped. Similar trends can be seen in retail as stores, supermarkets and hypermarkets are listing vegan products on their shelves. Murphy, D. (2019). Veganism is mainstreaming amongst more and more younger consumers in Europe. Peel the onion, then cut in half and finely chop. How humans are not physically created to eat meat Natural carnivores do not develop atherosclerosis (ie. hardening of the arteries) Are Humans … This popularity of meat is fuelled by the high numbers of highly affluent ex-pats, the health conscience Emirati consumers with a focus on leaner meats and the increased availability of Halal–certified meat (Global Data, 2019). ‘This suggests that brands are focusing more on the very specific nature of what vegan is’ (Mintel, 2018). Vegan products are still in demand and distributors are actively looking for new opportunities to add this listing to their portfolio. An overview of how vegan claims are taking off in food & drink and beauty & personal care. 20% Discount Code: vegansurfer2020 Vegan Chef Plant-based Food Ideas Irish Moonbeam Father. Available at https://www.khaleejtimes.com/lifestyle/food/why-beyond-meat-is-a-trend-you-need-to-sink-your-teeth-into [Accessed 25 March 2020]. For vegans (63%) and vegetarians (45%) food choices are a big part of their personal identity. However, an increasing number are ‘flexitarian’, meaning that they limit the amount of meat or dairy products in their diet. Cut the red chillies into slices, if using. Italian restaurant Ronda Locatell, features 40 vegan dishes including 8 vegan pizzas while Restaurant MINA, based in Dubai, began its Meat-Free Mondays campaign (Timout Dubai, 2019). Make delicious Vegetarian Recipes and other Irish Food Board with our easy to follow recipe guides. Over the last few years, food and drink manufacturers worldwide have been responding to the emerging consumer demand for vegan and vegetarian products. Bord Bia estimates that now 8% of the Irish population are vegetarian, 2% are vegan and a whole lot more are flexitarian. 6,756 likes. According to Mintel GNPD (2018), the snack foods category accounted for the largest share of vegan NPD and vegan was the third fastest growing on-pack claim for food and drink launches globally over the last five years. However, the innovative nature of the product and company, as well as the price it is offered at, are major considerations if the venture is to be considered and/or to succeed. A vegan option was also available for dessert. For Irish companies looking at this competitive space, the greatest considerations must be around innovation and price. We specialise in producing an extensive range of chocolate truffles, bars (tablets), clusters and seasonal products. 23 August 2019. The future for Irish suppliers in this sector? World Population Prospects – Population Division – United Nations (Online). BURREN DINNERS cookbook. Bord Bia's Dietary Lifestyles Report, released in November 2018, found that 4.1% of the Irish Population, or 146,426 adults, follow a vegan diet (the report did not differentiate between plant based and vegan diets). Get expert tips and more today! The popularity of veganism relies heavily on the population dynamics of the UAE. HELEN JAMES A sense of home. Surfer Barefoot on this Earth A reduction in the number of food outlets is a realistic consequence. Joanne Murphy is an award winning photographer with a creative focus on food and lifestyle. In retail, companies such as Quorn, VIV ERA, Meatless Farm Co, Moving Mountains, Lightlife and Land of Tofu among other, can be seen across virtually all retail outlets.